Flash sale portals offer heavy discounts, what is the truth behind it

Call them flash sales, secret sales or private sales, they all mean one thing: deals that promise heavy discounts for a limited period of time. A concept that is extremely popular abroad, online flash sales have now found their way into India. But how is an online flash sale different from a store sale that luxury brands and designers often hold? Vehbi Sinan Tunalioglu, CEO, Brandmile.com, an Indian flash sale portal, explains the difference: "While both processes help suppliers liquidate their excess inventory, our main difference (when compared with brick and mortar stores) is the reach that we provide as our customers can buy the merchandise from any part of the country."

But are these 'super-saver deals' as great as the online sellers make them sound? Let's take a look at what lies beneath.

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